Example Projects

Analysis Projects

How can we grow the business faster?
Where can we improve our profitability?
Are we getting the most out of our marketing efforts?
Should I move my business out-of-state?

Special Projects

How can we drive more traffic to our higher margin products and services?
Where can I find better employees?
How do I get my employees to come back to the office?

Expertise Projects

Where can I find a trusted resource to get me through a leadership crisis?
How can I fill a gap on my leadership team without hiring someone full-time?

Example Analysis Project : How can we grow our business faster?

Primary Need: Revenue Growth

Business Problem: “Our business seems to be stalled. How can we grow faster? Are there other ways to grow that we might not be considering?”

TURNkey Offering: Opportunity Scorecard

Objective: To assess the current state of the business and identify multiple opportunities to grow revenue and increase company profitability
Timeframe: 2-3 weeks
Deliverable: Customized List of Business Opportunities, which includes:
Current State Analysis: Review of historic performance, including revenue & profitability by product area
COVID Impact Analysis: Impact assessment of the disruption(s) on current/future operation
Opportunity List: Shortlist of potential business opportunities to increase revenue, improve profitability and/or advance market position
Value Estimates: Recommendations have corresponding value estimates

Example Project: Business Services Company

Situation: Client was experiencing slow growth/flat revenue for the past 3-4 years. This was further compounded in 2020 with reduced revenue, fewer customer touchpoints and a delayed installation schedule
Project: TURNkey used the Opportunity Scorecard to (1) assess current position and impact of COVID, (2) analyze profitability across service offerings, (3) estimate growth potential related to several growth opportunities
Outcome(s)
Better understanding of profitability across service offerings
Plan to migrate customers to higher margin service contracts over next 12-18 months
Expanded service offerings to increase average revenue per customer
Improve the growth trajectory of the business from slow/no growth to 10-20% per year

Example Analysis Project : How can I make the business more profitable?

Primary Need: Profitability

Business Problem: “We’re growing but not making a lot of additional profit. How can we grow both revenue and profitability?”

TURNkey Offering: Opportunity Scorecard

Objective: To assess the current state of the business and identify multiple opportunities to increase company profitability
Timeframe: 2-3 weeks
Deliverable: Customized List of Business Opportunities, which includes:
Current State Analysis: Review of historic performance, including revenue & profitability by product area
COVID Impact Analysis: Impact assessment of the disruption(s) on current/future operation
Opportunity List: Shortlist of potential business opportunities to increase revenue, improve profitability and/or advance market position
Value Estimates: Recommendations have corresponding value estimates

Example Project: Business Services Company

Situation: Client was experiencing slow growth/flat revenue for the past 3-4 years. This was further compounded in 2020 with reduced revenue, fewer customer touchpoints and a delayed installation schedule
Project: TURNkey used the Opportunity Scorecard to (1) assess current position and impact of COVID, (2) analyze profitability across service offerings, (3) estimate growth potential related to several growth opportunities
Outcome(s)
Better understanding of profitability across service offerings
Plan to migrate customers to higher margin service contracts over next 12-18 months
Expanded service offerings to increase average revenue per customer
Improve the growth trajectory and overall profitability of the business

Example Analysis Project : Are we getting the most out of our marketing efforts?

Primary Need: Marketing Effectiveness

Business Problem: “We’re spending a lot on marketing but not sure if we’re getting any ROI. How can we be sure we’re getting the most out of marketing?”

TURNkey Offering: Marketing Assessment

Objective: To assess the current marketing approach, particularly related to the digital marketing (website, social media, search engines, etc.) and to identify several specific recommendations to reach potential customers more effectively.
Timeframe: 2-3 weeks
Deliverable: Customized Marketing Plan, which includes:
Summary of the current marketing goals and primary performance indicators
Evaluation of the current marketing vehicles and their current level of performance
Shortlist of specific improvement opportunities
Prioritized recommendations for immediate, short- and long-term consideration

Example Project: Consumer Service Company

Situation: Client had a marketing program which evolved over time and was not generating a clear ROI
Project: TURNkey led a marketing assessment to (1) clarify current marketing objectives, (2) evaluate existing marketing vehicles (website, messaging, search engine results, social media, etc.) and (3) identify weaknesses and recommendations related to primary messaging, media and marketing goals & infrastructure.
Outcome(s)
Clarification of marketing goals and strategy
Prioritization of marketing investment vehicles (website, search engine, etc.)
Identification / tracking of key performance metrics
Reallocation of resources to higher impact marketing activities

Example Analysis Project : Should I Move my Business Out of State?

Primary Need: Insight on Relocation Costs, Benefits & Potential Options

Business Problem: “Given the direction of our local government and the potential challenges ahead, we need to consider relocating to another state/city. What would be the costs/benefits of relocating the business? Where should we consider relocating to?

TURNkey Offering: Custom Analysis

Objective: To tailor an analysis effort to address a specific topic or business question
Timeframe: 2-6 weeks, depending on scope
Deliverable: Documentation of Findings, with specific recommendations and supporting analyses

Example Project: Business Relocation Analysis

Project Focus: Outline potential relocation options, primary costs/benefits and other decision factors to consider in a relocation decision.
Timeframe: 3-4 weeks
Deliverable: Business Relocation Analysis, to include:
Outline of primary decision factors & considerations
Estimate of major costs & benefits (financial & non-financial)
Identification of potential location alternatives
Preliminary comparison of real estate costs, workforce and other considerations
Summary of recommendations, including ranking of relocation alternatives

Special Projects

What do I need to get done?

Short-term execution projects, focused on completing an important project or fixing a specific problem. Examples: designing a new offering or fixing the hiring process.

Skilled Project Execution

Simplify our service offerings
Change our pricing model to improve profitability
Create a plan to bring our staff back to the office
Help us implement a new software program
Lead our annual planning process

Example Special Project : How can we drive more traffic to our higher margin products and services?

Primary Need: Improve Product Packaging / Sales Approach

Business Problem: Our customers naturally gravitate towards our lowest price / lowest margin services. How can we increase our revenue per transaction without “nickel and diming” our customers or pressuring them to purchase more?

Service Offering: Custom Execution Project

Objective: To design a targeted effort around a specific goal or initiative.
Timeframe: Varies depending on scope
Deliverable: Varies based on the project; typically focused on accomplishing a strategic business objective

Example Project: Product Redesign / Repackaging Project

Client Situation: Event services company had a large menu of 50+ service offerings, an undefined sales process and a customer base that favored the lowest cost services
Project Focus: TURNkey designed a custom effort to simplify the decision process and increase the average revenue per transaction
Timeframe: 4-6 weeks
Outcome(s)
Repackaged existing services into simplified product bundles
Created a new “value-driven” service bundle to simplify sales process and improve margins
Reduced the number of menu options from 50-60 choices to 3-4 service bundles
Increased the average revenue per transaction while improving the customer purchasing experience

Example Special Project : Where can I find better employees?

Business Problem: As the economy starts to pick up again, it’s getting increasingly difficult to find and keep good people. Where can I find a better source of employees? How should I adapt my practices to find and keep higher caliber employees?

Service Offering: Custom Execution Project

Objective: To design a targeted effort around a specific goal or initiative.
Timeframe: Varies depending on scope
Deliverable: Varies based on the project; typically focused on accomplishing a strategic business objective

Example Project: Recruiting Improvement Project

Project Focus: Work with management team to outline and develop a standard recruitment process to improve the quality of candidates and the evaluation/selection process
Timeframe: 4-6 weeks, based on complexity and client involvement
Deliverable: Improved Recruitment Process, to include:
Interview/buy-in of key employees and management team members
Validation/revision of key job descriptions for most frequent hires
Outline of recruitment processes & responsibilities (posting, screening, selection, etc.)
Identification of key recruitment tools and potential partners
Assignment/training of key stakeholders (hiring manager/interviewer/recruiter/etc.)

Example Special Project : How do I get my employees to come back to the office?

Primary Need: Transitioning employees from WFH (work-from-home) to the office / business-as-usual

Business Problem: Our employees have become accustomed to WFH but our business needs them back in the office. What can we do to re-integrate the office environment? Should we consider making any workplace accommodations or policy changes? What should the transition plan look like?

TURNkey Offering: Execution Project

Objective: To design a targeted effort around a specific goal or initiative.
Timeframe: Varies depending on scope
Deliverable: Varies based on the project; typically focused on accomplishing a strategic business objective

Example Project: Workforce Transition Plan

Project Focus: Assess current state of workforce and outline a transition plan to increase staff presence and in-office productivity
Timeframe: 3-4 weeks
Deliverable: Workforce Transition Plan, to include:
Interviews of key employees and management team members
Summary of current state / workforce impact of COVID
Outline of a recommended transition strategy, with major workforce considerations & cost estimates (if applicable)
Specific recommendations regarding potential workplace accommodations, scheduling recommendations and other policy considerations
Staff communication plan, with recommended transition calendar and contingencies based on state/local guidance

Expertise

Do I have a gap on my team?

Access to skilled experts on-demand, when expertise is needed to fill a gap in leadership or provide help around a critical business need. Examples: business strategy, marketing, operations, technology, project management, etc.

Experience On-Demand. We provide access to experienced resources from strategy to execution. Whether you need to address a specific problem or quickly find a trusted resource to come alongside your business for a period of time, we provide insight & experience when you need it.

Short-term Leadership Support

Director of Marketing
Operations Director / COO
Strategic Planning Facilitator
Director of Recruiting
Implementation Coordinator

Example Expertise Project : Where can I find a trusted resource to get me through a leadership crisis?

Primary Need: Crisis/Short-term Leadership Gap

Business Problem: We have more challenges than our leadership team can handle at the present time. We could benefit from having an experienced business leader for a period of time to help us get through the present crisis.

Service Offering: Temporary Leadership Support

Objective: To provide an experienced resource on a temporary basis to supplement an existing leadership team with a specific set of needed skills.
Timeframe: 4 week minimum. Arrangement may be full- or part-time based on client need.
Potential Roles / Areas of Expertise
Operations / COO
Strategy / Product Management
Accounting / Controller / CFO
Marketing / Digital Marketing / CMO
Recruiting / Talent Management / CHRO
Technology / CTO

Example Expertise Project : How can I fill a gap on my leadership team without hiring someone full-time?

Primary Need: Critical Skills Gap on Leadership Team

Business Problem: We have a pressing need for expertise on our leadership team but can’t afford a full-time position. Where can we find an experienced business leader that we can trust, who’s willing to work with us on a part-time basis?

Service Offering: Part-time Leadership Support

Objective: To provide an experienced resource on a part-time basis to fill a skills gap on an existing leadership team
Timeframe: 60 day minimum. Longer term assignments considered if mutually acceptable.
Potential Roles / Areas of Expertise
- Operations / COO
- Strategy / Product Management
- Accounting / Controller / CFO
- Marketing / Digital Marketing / CMO
- Recruiting / Talent Management / CHRO
- Technology / CTO